BI Lab on tour – how rainy weather led to successful research

Bad weather had initially seemed to delay our research schedule but in the end, precarious track conditions offered new insights.

As you may have heard, we love motor racing – to improve management reporting. Sounds strange? Human eyesight is different from what we think and on racetracks, lap times clearly reveal which visual strategies can deal with the limitations of our perception successfully and which ones can’t.… weiter

Data Science vs. Fake News

Diagrams dominate our times. The more image-like they are, the less we can control their impact on us. Pictures burn deep into our brains before our conscious mind can prevent permanent damage when they are wrong. Financial media is far away from taking the resulting responsibility as serious as it is. Arm yourself.

My thesis about data mining in financial controlling was very much inspired by the work of Gregory Piatetsky-Shapiro.… weiter

Business Intelligence on the “Nordschleife” race track (1)

Were you with us in Berlin? At our Executive Forum celebrating our 20th corporate anniversary? If not, you really missed out. The professional race car driver and instructor, Markus Gedlich, was there among others. He and I presented the findings from our eye tracking samples with the racing legend, Hans-Joachim Stuck.

Markus runs a school for race car drivers. He meticulously trains his team of coaches, which include the likes of Nico Bastian, Francesco Lopez, Florian Spengler, Timo Kluck, and Markus Enzinger.… weiter

Business Intelligence on the “Nordschleife” race track (2)

We’ve just finished another important step: Frank Kretschmann and Nota-X have summarized the outstanding material from the Nordschleife into a first film. In it, I explain why it was so important to us not to simply measure eye tracking in a lab, but at a place where the stakes are high and each glance has to be on target.

The Nordschleife is such a hard test because of the relentless distractions on the human eye.… weiter

About pictograms

I’ve made great process on my book about charts over the summer and autumn. The structure, content, and the text are all finished. Now I am working with Fabian Kragenings, a design professional from Studio F. A. Porsche, on the graphical didactics. His humorous reflections have opened many new perspectives. Strict rules and harsh critique turn into a lightness in places where you probably wouldn’t expect.… weiter

Awesome! Bissantz streetcar in Nuremberg

Motion arouses emotion: The streetcar in the look of our Business Intelligence software DeltaMaster will roll through the city of Nuremberg for a further year. The DeltaMaster tram has many fans – both in our office as well as on the street.

Gerd Lamatsch from the city’s outdoor advertising company (Stadtreklame) came up with the idea back in 2015. I liked the fact that our “DeltaMaster on tracks” would be in motion because motion is what guides the human eye best.… weiter